An experienced creative, technology and innovation business leader.

Experience & Work

I’m a tech fluent, commercially minded, collaborative creative, content and innovation leader focused on executional excellence, business leadership and organisational culture.

Currently involved with conceptual and production projects, I remain hands-on in the creation of work and the commercial, cultural and social growth of the businesses I work with.

I unashamedly specialise in pitching and winning new business and transforming big, populist brands through creative excellence of every kind.

I also serve as a generative AI consultant for Beagle, a specialised GenAI executive search firm. Additionally, I am the co-founder of a GenAI program training platform launching in June 2025.

Currently working with teams in both London and New York for BBH, I have previously held a number of senior leadership positions at BBDO, DDB, UNIT9, AMV and iCrossing in both Europe and the US.

“Allegedly” still in possession of my Coventry accent, I’ve been assured that during my decade in America, no one understood a word I said. Aside from the sweary bits.

Below is a small selection of my more creative and innovative projects. Further examples from almost every other sector are available upon request.