Doritos asked us to launch their new Flamin’ Cheeseball flavour. So we did. In a less than conventional fashion.

Using, what at the time was, cutting edge digital and experiential technology, we brought a hugely fun real world and interactive live dodgeball experience to the masses.

Put simply, our UK audience had the chance to control specially made dodgeball cannons that fired at the country’s best dodgeball players. And if they got hit, they got hurt.

The work included film, social, digital, packaging, print, live events, TV and a content creator partnership. The campaign concluded with an international game of dodgeball - the UK versus the US, live in Las Vegas.

Doritos Dodgeball was a multiple award winner at shows including Webby's, One Show and FWA. It was also really good fun.