I joined UNIT9 with the task of helping this award-winning production company create its own agency offering. Nucco is that agency.

Born from a handful of prior client relationships, and still offering strategy and creativity to organisations such as UBS, McKinsey and GE Healthcare, my partner and I worked to create a business that was as creatively award winning and financially successful as it was sustainable.

Under my leadership Nucco also gained B-Corp certification and was active in publishing gender pay gap and annual social impact reports.

Below is my positioning manifesto, a selection of the creativity we delivered and the business culture we constantly looked to evolve.