Broad and deep Generative AI and marketing innovation experience.
Conceptual and practical
GenAI experience
With over 20 years of creative experience and a portfolio featuring Lions, Pencils, and many other industry awards, I continually strive to stay at the forefront of how technology, and particularly Generative AI, is shaping our industry.
Over the past three years, I’ve immersed myself in AI innovation, mastering tools like Midjourney, ChatGPT, Veo, Kling and Pika to help revolutionise how brands engage their audiences.
Outside of my day-to-day role I also advise a generative AI focused recruitment consultancy and am the co-founder of a GenAI program training company, due to launch in June 2025.
Generative AI test campaigns
This short social film campaign is a conceptual test for VRBO (Part of the Expedia group), showcasing work I’ve created using today’s advanced GenAI tools. I wrote, art directed, and developed the motion imagery using a range of AI programs.
If you're interested in exploring what's possible for your brand, I’d love to collaborate. Please get in touch.
Marketing innovation experience
From GenAI leadership through Police Officer XR training and onto autonomous delivery robots, my marketing innovation experience is hugely varied.
Other innovation and technology projects have included developing digital and commerce-led motoring experiences for Bridgestone, entertainment apps for McDonald’s in partnership with Qualcomm, experiments with the Metaverse for a US financial giant, and even crypto creation for US sports stars.
Add in brand-funded TV shows, FMCG product development promotions, vending machine data capture programs and Amazon platform test and learn initiatives, and I have significant experience across the marketing innovation landscape.
What People Say
“A great creative leader and driver of growth - but more than anything a true business partner.”
— Joe Grigsby, Managing Director, iCrossing Central Region
“A hugely positive influence in helping me develop my creative leadership.”
— Adam Barrie, Founder, Electric House
Let’s chat
Please get in touch if you’d like to know more about my experience, and how I may be able to help your business.