Broad and deep GenAI and technology innovation experience.
Marketing innovation of every kind
From autonomous delivery robots through Police Officer XR training and onto GenAI creativity, my marketing innovation experience is hugely varied.
Alongside my creative leadership role, I act as a GenAI Creative Consultant for Beagle, a specialist consultancy and recruitment business. This role gives me exclusive access to emerging creative talent while keeping me up-to-date on the latest GenAI tool applications. The GenAI guide I authored is available for download here.
Other innovation and technology projects have included developing digital and commerce-led motoring experiences for Bridgestone, entertainment apps for McDonald’s in partnership with Qualcomm, experiments with the Metaverse for a financial giant, and even crypto creation for US sports stars.
Add in brand-funded TV shows, FMCG product development promotions, vending machine data capture programs and Amazon platform test and learn initiatives, and I have significant experience across many aspects of marketing innovation.
GenAI Creative Playground
I'm heavily involved in the GenAI creative community and have helped startups in the UK and Vietnam define their creative service. I’ve also been fortunate to be tutored by industry experts and have collaborated with multiple Art Directors to build images and concepts with real commercial value.
I have five principles I continue to try and learn by:
Stay informed on the development of new tools.
Play, and be confident, with the new tools as they become available.
Dedicate time and resources to understanding how tools can maximise workflows.
Maintain proficiency in the core tools (GPT and Midjourney).
Always be adaptable.
Some initial creations are below.
What People Say
“A great creative leader and driver of growth - but more than anything a true business partner.”
— Joe Grigsby, Managing Director, iCrossing Central Region
“A hugely positive influence in helping me develop my creative leadership.”
— Adam Barrie, Founder, Electric House
Let’s chat
Please get in touch if you’d like to know more about my experience, and how I may be able to help your business.