Do us a Flavour is a very simple idea. Walkers just asked the UK public to help decide what the next great Walkers flavour should be.

To help them decide we created a through-the-funnel campaign that entertained the country and kept fans actively engaged for a whole year. The work consisted of nine TV ads, volumes of digital advertising, social content, outdoor, print and PR. You name it, we made it. Including the six shortlisted flavours that included Fish and Chips, Cajun Squirrel and Onion Bhaji.

Over a million suggestions later, and having seen Builders’ Breakfast crowned champion, the campaign bagged multiple awards at shows including Cannes, Campaign BIG awards and the FAB's.

Do us a Flavour generated front page news and millions of pounds of free PR for months on end. It is still considered the most successful UK consumer participation campaign ever.

It also gave me a true highlight of my career. Having my work talked about by Charlie Brooker and featured in Viz.