What is the future vision for the British state in an AI dominated era? The Tony Blair Institute for Global Change (TBI) wanted to create awareness and engagement around this subject at their flagship Future of Britain conference.

Using a bold visual identity and a core concept of ‘Reimagine the state in the age of AI’, paid and organic creative executions on Instagram, X and LinkedIn shared how AI can combat issues such as climate change, our changing health needs and economic growth. 

At the conference we also created reactive posts that showed behind-the-scenes content, famous speakers and audience vox-pops to bring the experience to a wider audience.

The campaign smashed expectations and led to a 49% YoY increase on live stream registrations, a 23% YoY increase on TBI email subscribers and a 28% YoY increase in Future of Britain mailing subscribers. 

Our LinkedIn campaign also helped create the brand’s largest newsletter audience at over 49,000 subscribers. Ultimately bringing the Future of Britain to the social feeds of today.