NU is a wellness company with a global reach that aims to enhance the longevity of individuals. Operating in a highly competitive sector, NU faced significant obstacles in successfully introducing themselves to market.

To overcome these challenges, the brand needed to establish a clear and distinctive market position, effectively communicate the extensive range and customisation options of their data-driven product offerings, differentiate themselves from their competitors, and educate potential customers on the benefits of their sophisticated products and services.

In order to successfully launch, we developed a comprehensive program which included a competitor and market analysis, CX testing, brand asset development, UI design and campaign launch assets.